Reaching A Dynamic Generation For Christ

Urban Action grew out of God's vsion given to Jerry and Mavis Nkosi in 1981 and their concern and compasion for urban youth.  Applying a grassroots approach towards reaching the next generation for Christ, UA utilizes exciting, contemporary methods which resonate with this dynamic demographic during a time in which they are faced with many influences, many of which are negative.

Building Bridges of rapport with the contemporary youth of the inner citty in a meaningful and effective way requires patience and commitment to what is can be a slow and risky undertaking. UA's target group are youth who have been desensitized to an environment flooded with crime, drug addiction, alcoholism, elicit behavior and despair - children whose world view is informed by everything that is feared and avoided in a healthy society.

Making the Gospel Appeal to a generation that is bombarded with messages of excess, limitless indulgence, self gratification and entitlement is challenging. Urban Action shares the Gospel message in a way that impacts these youth in a real and life-changing way.